Collection: GENTLE HABITS

The story behind Gentle Habits (also known as This is Incense) is one that many can relate to. As a busy mom of two, Sophie struggled to disconnect from work and be present with her family. This led her to start burning incense as a daily reminder to slow down and find moments of stillness.

Eventually, this ritual grew into the idea for This is Incense, which has now expanded into a full lifestyle brand called Gentle Habits.

Through their products, the brand aims to foster moments of joy, movement, love, and reflection, without giving advice or answers.

They hope to inspire individuals to create their own daily rituals and unlock the capacity to feel present and grounded.

As an Australian business, Gentle Habits is passionate about incorporating the beauty of the Australian bush and beaches into their products.

Explore your own daily rituals and join the community of Gentle Habits exclusively at Zoobibi.com or see the collection at the Zoobibi concept store located at 646 Burwood, Road Hawthorn East.